Harris offers too little, too late

by | Apr 29, 2014 | 2014 Elections, Editor's Blog, NC Politics, US Senate

Last night in the final debate, Mark Harris tried to draw a contrast with Thom Tillis but he just doesn’t have it in him. His criticism was subdued and “just the facts, ma’am” polite. He needed to show a little outrage and indignation to draw the attention necessary for a boost. 

His inability to land a solid blow makes Tillis look more like the inevitable nominee. In addition, Public Policy Polling will be releasing numbers this week showing Tillis nearing 50% support. And today, Pat McCrory will formally endorse Tillis. I would call that a self-inflicted wound but it must work among GOP primary voters.

I don’t think Tillis will get to 50% but I do think he will cross 40% on May 6, barring some sort of scandal or implosion. To keep him below that threshold, Harris and Greg Brannon need to reach a combined 40%. Right now, I’m not seeing it.

Here’s my math. There are four unknown candidates who will each pick up an average of 3% just for having their names on the ballot. So that’s 12%. Heather Grant gets 8-10% for being the only woman on the ballot and for making the debates. Combined, Grant and the four also-rans get, at most, 22%.

So Brannon and Harris need to combine for about 40% if they want the race to continue past May 6. And that’s a stretch. Brannon seems stuck at 15% and the negative mail from Tillis along with the growing recognition of his legal and ethical problems stunts any growth. I don’t think he gets above 17% of the vote.

In that scenario, Harris needs to reach 25% or so. Unfortunately for him, his buy is too small and his debate performances were too weak. He needed to burst onto the scene and cause a stir to grab some momentum and a portion of the base. Instead, he’s been measured and deliberate. He’s asking voters to make a conscious decision when he needed to evoke an emotional response. I think he’s stuck in the upper teens, leaving Tillis a victory on May 6.

I could be wrong, but I think it has to do more with how well Grant and the other four candidates do than Harris or Brannon. I don’t think they can get to 40% between them. I think it’s more likely that protest votes get Grant and the others to 25% or so, lowering the bar for Brannon and Harris. In the 2010 GOP primary, three unknown candidates combined for 22% in a primary with incumbent Senator Richard Burr, so anything is possible.

But today, my money is on Tillis reaching the finish line next Tuesday.

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